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Pictured: (above) Hahoe Folk Village in Andong— a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater.


Pictured: (above) Hahoe Folk Village in Andong— a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater.


Pictured: (above) Hahoe Folk Village in Andong— a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater.
Pictured: Hahoe Folk Village — a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater.
Pictured: Hahoe Folk Village in Andong— a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater.
Pictured: (above) Hahoe Folk Village in Andong— a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater.


Andong is an ancient city nestled between three mountain ranges, with the Nakdong River — South Korea's longest — winding through it. Located in the northeast of Gyeongsangbuk Province, Andong is steeped in traditional culture.
The city confidently calls itself 'the spirit of Korea' — a slogan that captures the city's broader cultural significance and gives a special nod to Andong's signature spirit: slow-distilled, terroir-forward soju.
Traditional Andong soju packs a punch at 40-45% ABV and is intended to be sipped and savored.
With a modest 17% alcohol content, Ilpoom 17 is a premium rice soju made for everyday enjoyment.*
True to its origins, it has a clean flavor, soft profile, and subtle natural sweetness that reminds us of a quality cheongju or sake.
Andong is an ancient city nestled between three mountain ranges, with the Nakdong River — South Korea's longest — winding through it. Located in the northeast of Gyeongsangbuk Province, Andong is steeped in traditional culture.
The city confidently calls itself 'the spirit of Korea' — a slogan that captures the city's broader cultural significance and gives a special nod to Andong's signature spirit: slow-distilled, terroir-forward soju.
Traditional Andong soju packs a punch at 40-45% ABV and is intended to be sipped and savored.
With a 17% alcohol content, Ilpoom 17 is a premium rice soju for everyday enjoyment.*
True to its origins, it has a clean flavor, soft profile, and subtle natural sweetness that reminds us of a quality cheongju or sake.
Andong is an ancient city nestled between three mountain ranges, with the Nakdong River — South Korea's longest — winding through it. Located in the northeast of Gyeongsangbuk Province, Andong is steeped in traditional culture.
The city confidently calls itself 'the spirit of Korea' — a slogan that captures the city's broader cultural significance and gives a special nod to Andong's signature spirit: slow-distilled, terroir-forward soju.
Traditional Andong soju packs a punch at 40-45% ABV and is intended to be sipped and savored.
With a modest 17% alcohol content, Ilpoom 17 is a premium rice soju made for everyday enjoyment.*
True to its origins, it has a clean flavor, soft profile, and subtle natural sweetness that reminds us of a quality cheongju or sake.
*Note: everyday ≠ every day… please enjoy responsibly!
*Note: everyday ≠ every day… please enjoy responsibly!
*Note: everyday ≠ every day… please enjoy responsibly!
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