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Andong Hahoe Folk Village in summer; traditional Korean houses; the riverbank is in the foreground, behind the village  tree-covered mountains and a pale blue sky
A person wears a traditional mask, black gat hat, a white robe, and paper fan; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

Pictured: (above) Hahoe Folk Village in Andong—  a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

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Andong Hahoe Folk Village in summer; traditional Korean houses; the riverbank is in the foreground, behind the village  tree-covered mountains and a pale blue sky
A person wears a traditional mask, black gat hat, a white robe, and paper fan; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

Pictured: (above) Hahoe Folk Village in Andong—  a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

S
O
J
U
Andong Hahoe Folk Village in summer; traditional Korean houses; the riverbank is in the foreground, behind the village  tree-covered mountains and a pale blue sky
A person wears a traditional mask, black gat hat, a white robe, and paper fan; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

Pictured: (above) Hahoe Folk Village in Andong—  a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

S
O
J
U

Pictured: Hahoe Folk Village —  a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

Pictured: Hahoe Folk Village in Andong—  a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

Pictured: (above) Hahoe Folk Village in Andong—  a UNESCO site and a living rural community encircled by pine forests and the sandy banks of the Nakdong; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

A person wears a traditional mask, black gat hat, a white robe, and paper fan; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 
A person wears a traditional mask, black gat hat, a white robe, and paper fan; Hahoe byeolsingut talnori (하회별신굿탈놀이), a local style of talchum, Korean maskdance that blends dancing, music, and theater. 

Andong is an ancient city nestled between three mountain ranges, with the Nakdong River — South Korea's longest — winding through it. Located in the northeast of Gyeongsangbuk Province, Andong is steeped in traditional culture.

The city confidently calls itself 'the spirit of Korea' — a slogan that captures the city's broader cultural significance and gives a special nod to Andong's signature spirit: slow-distilled, terroir-forward soju. 

Traditional Andong soju packs a punch at 40-45% ABV and is intended to be sipped and savored.

With a modest 17% alcohol content, Ilpoom 17 is a premium rice soju made for everyday enjoyment.*

True to its origins, it has a clean flavor, soft profile, and subtle natural sweetness that reminds us of a quality cheongju or sake.

Andong is an ancient city nestled between three mountain ranges, with the Nakdong River — South Korea's longest — winding through it. Located in the northeast of Gyeongsangbuk Province, Andong is steeped in traditional culture.

The city confidently calls itself 'the spirit of Korea' — a slogan that captures the city's broader cultural significance and gives a special nod to Andong's signature spirit: slow-distilled, terroir-forward soju. 

Traditional Andong soju packs a punch at 40-45% ABV and is intended to be sipped and savored. 

With a 17% alcohol content, Ilpoom 17 is a premium rice soju for everyday enjoyment.*

True to its origins, it has a clean flavor, soft profile, and subtle natural sweetness that reminds us of a quality cheongju or sake.

Andong is an ancient city nestled between three mountain ranges, with the Nakdong River — South Korea's longest — winding through it. Located in the northeast of Gyeongsangbuk Province, Andong is steeped in traditional culture.

The city confidently calls itself 'the spirit of Korea' — a slogan that captures the city's broader cultural significance and gives a special nod to Andong's signature spirit: slow-distilled, terroir-forward soju. 

Traditional Andong soju packs a punch at 40-45% ABV and is intended to be sipped and savored. 

With a modest 17% alcohol content, Ilpoom 17 is a premium rice soju made for everyday enjoyment.*

True to its origins, it has a clean flavor, soft profile, and subtle natural sweetness that reminds us of a quality cheongju or sake.

*Note: everyday ≠ every day… please enjoy responsibly!
*Note: everyday ≠ every day… please enjoy responsibly!
*Note: everyday ≠ every day… please enjoy responsibly!
a hand holds a  shot glass with soju; three more glasses sit on a dark green studio background