Korean ceramic bottle with a narrow neck and celadon glaze; used for serving alcohol
Korean ceramic bottle with a narrow neck and celadon glaze; used for serving alcohol

We celebrate, import, and curate Korean liquors from independent breweries.

We celebrate, import, and curate Korean liquors from independent breweries.

Sool (술) simply means "alcoholic beverage" in Korean. But the word is also used to describe the diverse array of boozy bevs particular to Korea — from cheap-as-water soju to sophisticated, Michellin-ready rice wines.

In this sense, “sool” is also an eloquent and evolving expression of Korean culture, craftsmanship, and place.

In this sense, “sool” is also an eloquent and evolving expression of Korean culture, craftsmanship, and place.

We founded cult. because we wanted to share our love of sool and to celebrate the Korean craft brewers behind Korea's vibrant traditional brewing scene.

To that end, we’re excited to be working with independent craft breweries across Korea to introduce quality 술 to Europe.

Learn more

→

Sool (술) simply means "alcoholic beverage" in Korean. But the word is also used to describe the diverse array of boozy bevs particular to Korea — from cheap-as-water soju to sophisticated, Michellin-ready rice wines.

In this sense, “sool” is also an eloquent and evolving expression of Korean culture, craftsmanship, and place.

We founded cult. because we wanted to share our love of sool and to celebrate the Korean craft brewers behind Korea's vibrant traditional brewing scene.

To that end, we’re excited to be working with independent craft breweries across Korea to introduce quality 술 to Europe.

Learn more

→

A white porcelain bottle set, consisting of a bottle and two cups, is elegantly displayed on a traditional wooden barrel in front of a classic Korean hanok building.
Hanok with onggi pots and wildflowers at Oeam Folk Village in Chungcheongnam-do
A white porcelain bottle set, consisting of a bottle and two cups, is elegantly displayed on a traditional wooden barrel in front of a classic Korean hanok building.