cult.
noun
devotion to an object, movement, or work (or beverage)
From the Latin cultus (n), meaning "care, cultivation"; "culture, civilization"; or "adoration"
We don't have a grandiose, inspirational mission statement. We tried to write one, but then we remembered that missions are for Jesuit priests and secret agents and we are neither of those things.
The truth is, we're just two sool enthusiasts who want to make craft Korean liquor easier to enjoy in Europe. And because we're conscientious, we want to do that with the buy-in — and to the benefit of — small businesses and Korean breweries.
In short, we're doing this for fun and profit. And also because we love sool and (if you don't already), we think you'll love it, too.
cult.
noun
devotion to an object, movement, or work (or beverage)
devotion to an object, movement, or work
(or beverage)
devotion to an object, movement, or work (or beverage)
devotion to an object, movement, or work
(or beverage)
From the Latin cultus, meaning "care, cultivation"; "culture, civilization"; or "adoration"
cult.
noun
devotion to an object, movement, or work
(or beverage)
From the Latin cultus, meaning "care, cultivation"; "culture, civilization"; or "adoration"
We don't really have an inspirational mission statement. We tried to write one, but then we remembered that 'missions' are for Jesuit priests and secret agents and we are certainly neither of those things.
The truth is, we're just two sool enthusiasts who want to make craft Korean liquor easier to enjoy in Europe. So, we are bringing authentic sool to EU tables, starting right here in our adopted home city of Poznań, Poland.
our team
our team
Not to get all braggy, but our small team has diverse and extensive experience in creative direction, marketing, GTM strategy, sales, travel & tourism, and haute cuisine.
Not to get all braggy, but our small team has diverse and extensive experience in creative direction, marketing, GTM strategy, sales, travel & tourism, and haute cuisine.
We quit our day jobs and are now putting our expertise and creativity into cultivating a community of sool enthusiasts through events, content, and partnerships.
We quit our day jobs and are now putting our expertise and creativity into cultivating a community of sool enthusiasts through events, content, and partnerships.
Our bottleshop
Our online bottleshop and Poznań location are coming soon. We are currently accepting pre-orders, with first deliveries planned for April 2026.
Our online bottleshop and Poznań location are coming soon. We are currently accepting pre-orders, with first deliveries planned for April 2026.
Our online bottleshop and Poznań location are coming soon. We are currently accepting pre-orders, with first deliveries planned for April 2026.
Our online bottleshop and Poznań location are coming soon. We are currently accepting pre-orders, with first deliveries planned for April 2026.
Our online bottleshop and Poznań location are coming soon. We are currently accepting pre-orders, with first deliveries planned for April 2026.
To request a copy of our catalog, please use the form below or email us at: hello@cutltsool.com
To request a copy of our catalog, please use the form below or email us at: hello@cultsool.com
To request a copy of our catalog, please use the form below or email us at: hello@cultsool.com
To request a copy of our catalog, please use the form below or email us at: hello@cultsool.com
To request a copy of our catalog, please use the form below or email us at: hello@cultsool.com
(note)
(note)
(note)
We are not Korean and sool is not part of our heritage. For this reason, we believe we have an added responsibility to center sool's origins, champion Korean brewing traditions, and generally be conscientious business partners and respectful participants in sool's revival and "new wave."
We take this commitment seriously, and are open to answer questions about it — so feel free to get in touch.
We are not Korean and sool is not part of our heritage. For this reason, we believe we have an added responsibility to center sool's origins, champion Korean brewing traditions, and generally be conscientious business partners and respectful participants in sool's revival and "new wave."
We take this commitment seriously, and are open to answer questions about it — so feel free to get in touch.
We are not Korean and sool is not part of our heritage. For this reason, we believe we have an added responsibility to center sool's origins, champion Korean brewing traditions, and generally be conscientious business partners and respectful participants in sool's revival and "new wave."
We take this commitment seriously, and are open to answer questions about it — so feel free to get in touch.
We are not Korean and sool is not part of our heritage. For this reason, we believe we have an added responsibility to center sool's origins, champion Korean brewing traditions, and generally be conscientious business partners and respectful participants in sool's revival and "new wave."
We take this commitment seriously, and are open to answer questions about it — so feel free to get in touch.
~Katryna & Julián
~Katryna & Julián
~Katryna & Julián
~Katryna & Julián
~Katryna & Julián
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
1/3
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
Are you an independent Korean brewery? Polish restaurant/bar owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
Are you an independent Korean brewery? Polish restaurant/bar owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
2/3
Are you an independent Korean brewery? Polish restaurant/bar owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
Are you an independent Korean brewery? Polish restaurant/bar owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
Coming soon — unique, tailored South Korean travel itineraries for independent travelers, carefully crafted in partnership with local businesses and artisans. Each itinerary will be available to a limited number of travelers.
Hand-crafted travel
Coming soon — unique, tailored South Korean travel itineraries for independent travelers, carefully crafted in partnership with local businesses and artisans. Each itinerary will be available to a limited number of travelers.
hand-crafted travel
3/3
Coming soon — unique, tailored South Korean travel itineraries for independent travelers, carefully crafted in partnership with local businesses and artisans. Each itinerary will be available to a limited number of travelers.
Hand-crafted travel
Coming soon — unique, tailored South Korean travel itineraries for independent travelers, carefully crafted in partnership with local businesses and artisans. Each itinerary will be available to a limited number of travelers.
Hand-crafted travel
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
Are you an independent Korean brewery? Polish restaurant/bar owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
Are you an independent Korean brewery? Polish restaurant/bar owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
Coming soon — South Korean itineraries, carefully crafted in partnership with local businesses and artisans. Each trip will be available to a limited number of travelers.
hand-crafted travel
Coming soon — South Korean itineraries, carefully crafted in partnership with local businesses and artisans. Each trip will be available to a limited number of travelers.
hand-crafted travel
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
