cult.
noun
devotion to an object, movement, or work (or beverage)
From the Latin cultus (n), meaning "care, cultivation"; "culture, civilization"; or "adoration"
We don't have a grandiose, inspirational mission statement. We tried to write one, but then we remembered that missions are for Jesuit priests and secret agents and we are neither of those things.
The truth is, we're just two sool enthusiasts who want to make craft Korean liquor easier to enjoy in Europe. And because we're conscientious, we want to do that with the buy-in — and to the benefit of — small businesses and Korean breweries.
In short, we're doing this for fun and profit. And also because we love sool and (if you don't already), we think you'll love it, too.
cult.
noun
devotion to an object, movement, or work (or beverage)
devotion to an object, movement, or work (or beverage)
devotion to an object, movement, or work (or beverage)
From the Latin cultus, meaning "care, cultivation"; "culture, civilization"; or "adoration"
cult.
noun
devotion to an object, movement, or work (or beverage)
From the Latin cultus, meaning "care, cultivation"; "culture, civilization"; or "adoration"
We don't really have an inspirational mission statement. We tried to write one, but then we remembered that 'missions' are for Jesuit priests and secret agents and we are certainly neither of those things.
The truth is, we're just two sool enthusiasts who want to make craft Korean liquor easier to enjoy in Europe. So, we are bringing authentic sool to EU tables, starting right here in Poland.
But distribution is just part of the story.
scroll for more
scroll for more
our team
our team
Not to get all braggy, but our small team has diverse and extensive experience in creative direction, marketing, GTM strategy, sales, travel & tourism, and haute cuisine.
We quit our day jobs and are now putting that expertise to work by cultivating a community of sool enthusiasts through events, content, and partnerships.
Not to get all braggy, but our small team has diverse and extensive experience in creative direction, marketing, GTM strategy, sales, travel & tourism, and haute cuisine.
We quit our day jobs and are now putting that expertise to work by cultivating a community of sool enthusiasts through events, content, and partnerships.
(note)
(note)
We are not Korean and sool is not part of our heritage.
For this reason, we believe we have an added responsibility to center sool's origins, champion Korean brewing practices, and generally be conscientious business partners and respectful participants in sool's revival and "new wave."
We take this commitment seriously, and are open to answer questions about it — so feel free to get in touch.
~ Katryna & Julián
(note)
We are not Korean and sool is not part of our heritage.
For this reason, we believe we have an added responsibility to center sool's origins, champion Korean brewing practices, and generally be conscientious business partners and respectful participants in sool's revival and "new wave."
We take this commitment seriously, and are open to answer questions about it — so feel free to get in touch.
~ Katryna & Julián
Are you an independent Korean brewery? Restaurant owner? Event organizer? Regional tourism board? Let's work together!
B2b partnerships
Our carefully curated selection of craft Korean liquor includes exclusive bottles, emerging brands, and heritage varieties — along with with tasting notes and pairing suggestions.
The Sool Library
Coming soon — unique, affordable South Korean travel itineraries for independent travelers, carefully crafted in partnership with local businesses and artisans.
hand-crafted travel
Coming soon — unique, affordable South Korean travel itineraries for independent travelers, carefully crafted in partnership with local businesses and artisans.
hand-crafted travel
Coming soon — our online shop will feature limited-edition artwork, collabs, and products from our network of independent brands and small business partners.
shop FRO도
Coming soon — our online shop will feature limited-edition artwork, collabs, and products from our network of independent brands and small business partners.
shop FRO도
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
Contact
For questions about an order, marketing partnerships, or general inquiries, please fill out the form below or email us at hello@cultsool.com.
