But local farmers had a problem: much of their harvest was going to waste because the fruit was considered too small or too large to sell at market.

So, village head Kim Gong-ryul (pictured) established Citrus Co. with the collective efforts of over 140 farming households in Sinnye-ri. 

Under the knowledgable eye of brewer Lee Yong-ik, the collective began using left over tangerines to make Hondiju, a cheerful citrus wine that captures the sunny flavor and aroma of Jeju's orchards.